Arm and Hammer Toothpaste with Liquid Calcium

[Win2Win]

I bought this product the other day.

WITHOUT a shadow of a doubt, Arm and Hammer toothpaste will put a complete stop to all decay processes and eradicate odour - if its advertising is an accurate description. Ashley Mason reported a television ad, but Feedback's TV had broken so we did a quick search and turned up the self-explanatory web address www.dentalplans.com/ (http://www.dentalplans.com/) Dental-Health-Articles/ Liquid-Calcium-Restores- Tooth-Surface-Enamel-Luster.asp

The melting point of calcium is around 839 °C. We await expectantly adverts for high-tech ceramic toothbrushes specially designed for applying this liquid calcium miracle. As Ashley points out: "It would certainly remove any stains from your teeth, plus your teeth and your mouth lining, your tongue..." And it's lustrous, too.

Even if they only meant calcium that was liquid once upon a time, metallic calcium has an unfortunate tendency to produce explosive concentrations of hydrogen on contact with water. All in all, you're probably better off cleaning your teeth with sodium - so long as you remember to react it with sufficient chlorine first. (New Scientist)

:yikes: :yikes: :yikes: :yikes:

[bigcumba]

Must admit I was wondering quite how they managed the liquid calcium bit... about as far fetched as most shampoo adverts...

[Roberto]

You seem to be confusing "liquid" with "molten", Keith. Calcium salts can be soluble. They are undeniably liquid and equally undeniably contain calcium!

[mathare]

But a solution contain calcium would still contain solid calcium held in suspension within the solvent. It's not liquid calcium.

[MattR]

Must admit I was wondering quite how they managed the liquid calcium bit... about as far fetched as most shampoo adverts...

Yes!

What is hypoallergenic and do we really need it in our shampoo. :D

[Roberto]

It's a semantic point, I think? Does sea water contain sodium? I would say yes, but I respect your right to say no if you want to. It's about the difference between ions in solution and the actual metal. :)

[presto]

brush your teeth with milk :)

[Win2Win]

You seem to be confusing "liquid" with "molten", Keith. Calcium salts can be soluble. They are undeniably liquid and equally undeniably contain calcium!

It states Calcium.....on it's own it is solid at room temperature, it comes in nice tablets to swallow. It does not turn liquid until heated.

[roma]

How do you heat your toothpaste? :doh
Do they give you a mini-microwave that you can plug into the shaver socket?

[Win2Win]

Shaver socket!! :ooo I've been uisng that for powering my stereo balancing on the edge of the bath.....:geek

[MattR]

It states Calcium.....on it's own it is solid at room temperature, it comes in nice tablets to swallow. It does not turn liquid until heated.


How does swallowing it clean your teeth :D

[Win2Win]

:doh :ermmm

[Roberto]

It states Calcium
And most people think I'm pedantic! :ermmm


It does not turn liquid until heated.
Or dissolved. :)

Calcium salts (in solution) contain calcium and that product contains calcium salts, so I think most people (including certainly the Advertising Standards Authority) would allow that the product contains Calcium, Keith. Not every product that contains a metal contains it in its solid-at-room-temperature, elemental state, you know? You surely don't imagine that when they measure your blood sodium level (which they might do soon if you keep on losing weight), it's chunks of hyperreactive metal that you've got circulating in there keeping you alive? :rolleyes:

[Win2Win]

But they say liquid calcium....not calcium solution which are both different. Calcium in a liquid is a suspension, wherea as liquid calcium is just that.

Advertisers bends the rules, and I doubt very much the dunm fools at the ASD know anything about science apart from what they watch on CBBC :D