Betfair has been around for over 10 years, and in that time has become the biggest betting exchange on the planet. It now covers nearly every sport you can think of as well as various bet types such as Win, Place, Forecast, Coorect Score, Winning Distance, etc
In recent years they have brought in the BSP (Betfair Starting Price), and in the majority of cases this beats bookmaker SP. Giving those who are unable to place bets close to off the chance to take advantage of good odds.
You will not find any professional gambler these days not using this exchange, and if you are serious about profiting from gambling then having an account is a must. You can get up to 20% over the bookmakers SP, but generally you will get 3%-12%.
Although Betfair start with a 5% commission rate you can get this down to 2%. The more you bet the lower the rate.
Customer service has never been a problem for me, although it can take up to 24hrs sometimes to get an email reply, but you can always phone them if it is urgent.
Telephone betting is easy, and the mobile app is excellent.
If you do not bet on an exchange you are basically throwing money away when you hit a winner.
*Free bet value is correct at time of posting but is liable to change at any time.
*Max payout can differ with the same bookmaker depending on bet type.